Marketing Specialist - NDP

Summary/Objective 

Reporting to the Affiliate Marketing Manager, the Marketing Specialist is responsible for the development and execution of external marketing and communication campaigns utilizing digital, social and traditional media channels to support the overall marketing and business goals for NDP. This role is ideal for someone with a passion for digital marketing, content creation, and brand engagement. 

Essential Functions 

1. Supports NDP marketing and communications programs, campaigns and tactics designed to bring awareness to NDP’s brand, services, methodologies, and capabilities to generate new leads.  

2. Strong contributor to content development, copywriting, and editing on external communications. Involves maintaining knowledge of industry, competitive and firm practices to make recommendations for new content, campaigns, and digital tactics. 

3. Brand ambassador responsible for ensuring brand integrity by guiding and monitoring efforts across multiple channels to enhance brand equity and awareness. 

4. Serves as the lead for NDP’s owned and paid social media strategy and execution, creating social media copy and graphics, schedules, timelines and posts in support of marketing campaigns and business initiatives.  

5. Responsible for the execution and implementation of digital communication including website, blogs and articles, podcast, visual creative and video, newsletters, and events. 

6. Supports the planning and execution of marketing events, tradeshows, and speaking engagements as needed. Includes coordinating sponsorships, digital and print advertisements, and promotional materials.  

Responsibilities & Duties 

1. Lead content developer who will write and edit copy for blogs, emails, social media and other digital communications. Comfortable brainstorming ideas, creating concepts, and developing messaging.  

2. Point of contact for content updates through the website content management system, WordPress. 

3. Copywriting, planning, managing, posting, and monitoring firm’s social media accounts. 

4. Copywriting, creation, and automation for newsletters, blogs and ad-hoc campaigns.  

5. Manages collateral and promotional materials by coordinating requirements with independent contractors, inventorying stock, and placing orders. 

6. Collaborates with team on events, trade shows and speaking engagements by identifying, coordinating and executing sponsorship opportunities.  

7. Data analysis and measurement of digital and social campaigns.   

8. Works with agency partners, vendors, and freelancers. 

9. Creative and digital support on campaigns and programs in collaboration with both Affiliate Marketing Manager and NDP executive teams.  

This job description is not designed to cover or contain a comprehensive listing of essential functions or responsibilities that are required of the employee for this job. Essential functions and responsibilities and activities may change at any time with or without notice.  

Education and Experience 

• Bachelor's degree in Marketing, Business Administration, Accounting, Finance, or related field preferred 

• Minimum two years' experience in communications, marketing, journalism, or advertising 

• Strong written communication skills, copy writing experience, and the ability to build and maintain knowledge of industry, competitive, and firm practices 

• Working business knowledge of digital and social media including prior career experience planning and managing and executing digital and social campaigns preferred 

• Ability to edit basic HTML 

• Proficiency in using a website content management system (e.g., WordPress) 

• Experience with Adobe Creative Suite, including Illustrator and Photoshop 

• Familiarity with Canva, email, and marketing automation tools 

• Experience with social media platforms, including, but not limited to, Facebook, LinkedIn, and YouTube 

• Strong attention to detail  

• Self-motivated, technical-savvy marketer with the willingness and desire to learn and implement new tools   

• Strong organizational and multitasking skills with experience and comfort prioritizing work in a fast-paced environment  

• Team player with the desire to contribute to the overall efficiency and innovation within the team  

• Problem solver with strong decision-making skills, yet the discernment to know when to seek supervisory assistance   

Travel 

Limited travel, if any at all. 

Work Environment 

This job operates in a clerical, office setting, with the ability for remote work. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.   

Physical Demands 

This is a largely sedentary role; however, some filing may be required. This would require the ability to lift files, open filing cabinets and bend or stand as necessary.   

Position Type and Expected Hours of Work 

This is a full time, exempt position. Days and hours of work are Monday through Friday 8:30 a.m. to 5 p.m. Some flexibility in hours, remote work is permitted based on management’s approval. 

Job Compensation & Benefits
Through our competitive compensation and benefits program, we seek to attract, retain and motivate a high-performing and increasingly diverse Associate population. Our compensation and benefit structure is comprised of many factors, including but not limited the size of our Firm, our financial position, the industry, business objectives, market salary information, benchmark pay levels and practices against the respective peer group (to ensure equal pay for equal work, with allowable pay differences based on factors not prohibited by law), and unique circumstances of the Firm that are subject to change.

Compensation
Minimum: $60,000.00 - Maximum: $70,000.00

Benefits

Employer Paid Medical, Short-Term Disability, Accident, Life and AD&D Insurance

Dental & Vision Insurance

Unlimited PTO

Firm-Paid Holidays, Including an Extended Winter Break

Safe Harbor 401k Plan

Generous Employer HSA Contributions

Employer Paid Professional Dues, Licenses/Renewals

Continuing Education Resources

Family Planning Assistance Program and Paid Parental Leave

CWA has consistently been recognized from rating services and publications such as:

INSIDE Public Accounting - Top 100 Firms (2022, 2023, 2024)

Top Workplaces - Financial Services (2024)

Top Workplaces - Culture Excellence (2024)

Accounting Today - Top Firm by AUM (2024)

USA Today - Top Workplaces (2024, 2025)

Accounting Today - Top 100 Firms (2022, 2023)

Forbes America's Best Tax & Accounting Firms (2022, 2023)

INSIDE Public Accounting - Top 100 Fastest Growing Firms (2022)

Dallas Morning News - Top Workplace (2022, 2023)

Accounting Today - Beyond Top 100: Firms to Watch (2020)

Accounting Today - Regional Leaders Top Firms (2012, 2015, 2016, 2018, 2020)

INSIDE Public Accounting - Beyond the Top 100 (2015, 2016, 2018, 2020)

INSIDE Public Accounting - Top 200 Firms (2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020)

Cain Watters & Associates is committed to upholding the principles of the Equal Pay and Opportunity Act (EPOA). If you have any concerns regarding compliance with this policy, we encourage you to report them immediately by contacting HR at hr@cainwatters.com. Your concerns will be handled with the utmost confidentiality and care.