Marketing Specialist - 7 Pillars

Summary/Objective 

We are seeking a proactive and detail-oriented Marketing Specialist to support day-to-day marketing efforts with a strong emphasis on social media management. This role is ideal for someone with a passion for digital marketing, content creation, and brand engagement. Reporting to the Marketing Manager, you’ll work closely with our client service and business development teams to implement campaigns, manage social platforms, track analytics, and support broader marketing initiatives. 

Essential Functions 

1. Create and implement a cross-platform social media strategy to enhance awareness and credibility for 7 Pillars, staying updated on platform algorithm changes and best practices. 

2. Plan, schedule, and publish engaging content across various social media platforms while collaborating with the team on visual and written content development. 

3. Monitor social channels for trends, comments, and engagement opportunities, and track performance metrics to generate monthly reports on reach and campaign effectiveness. 

4. Assist in executing marketing campaigns across multiple channels (email, digital, print, and events), coordinating timelines and deliverables between departments and external vendors. 

5. Conduct market and competitor research to inform strategy, support content development for various platforms, and maintain an organized library of digital assets and marketing collateral. 

Responsibilities & Duties 

1. Create and update marketing collateral, including brochures, newsletters, and social media posts. 

2. Point of contact for content updates for website and all marketing collateral.  

3. Copywriting, planning, managing, posting, and monitoring firm’s social media accounts.  

4. Email copywriting, creation, and automation for monthly newsletter and ad-hoc campaigns.  

5. Data analysis and measurement of digital and social campaigns.  

6. Working with agency partners, vendors and freelancers, if applicable.  

7. Creative and digital support on campaigns and programs in collaboration with both Chief Marketing Officer and firm’s executive and planning teams.  

8. Assist in marketing and planning upcoming events, conferences and seminars. 

9. Active collaborator across affiliate family to ensure full business collaboration and cross-promotion of campaigns.  

This job description is not designed to cover or contain a comprehensive listing of essential functions or responsibilities that are required of the employee for this job. Essential functions and responsibilities and activities may change at any time with or without notice.  

Education and Experience 

• Bachelor's degree in Marketing, Business Administration, Accounting, Finance, or related field preferred 

• Minimum 2 years of marketing work experience within the financial or dental industry highly desired 

• Must have working business knowledge of traditional, digital, and social media 

• Strong written and oral communication skills with experience writing short and long-form collateral  

• Ability to edit basic HTML and proficiency using a website content management system (WordPress) 

• Proficiency in Microsoft Office Suite, Adobe Creative Suite including Illustrator and Photoshop, Canva  

• Experience with email automation tools 

• Experience with social media platforms including (but not limited to) Facebook, LinkedIn, YouTube, Instagram 

• Strong attention to detail 

• Self-motivated, technical-savvy marketer with the willingness and desire to learn and implement new tools  

• Strong organizational and multitasking skills with experience and comfort prioritizing work in a fast-paced environment 

• Team player with the desire to contribute to the overall efficiency and innovation within the team 

• Problem solver with strong decision-making skills, yet the discernment to know when to seek supervisory assistance  

Travel 

No travel is expected for this position. 

Work Environment 

This job operates in a clerical, office setting. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.   

Physical Demands 

This is a largely sedentary role; however, some filing may be required. This would require the ability to lift files, open filing cabinets and bend or stand as necessary.   

Position Type and Expected Hours of Work 

This is a full-time, non-exempt position. Days and hours of work are Monday through Friday 8:30 a.m. to 5 p.m. Some flexibility in hours is allowed based on management's approval. Once fully trained, this role offers a hybrid work arrangement; 3 days in-office presence is required. Additionally, an in-office presence is expected for training, team meetings, or as other business needs dictate. 

Job Compensation & Benefits
Through our competitive compensation and benefits program, we seek to attract, retain and motivate a high-performing and increasingly diverse Associate population. Our compensation and benefit structure is comprised of many factors, including but not limited the size of our Firm, our financial position, the industry, business objectives, market salary information, benchmark pay levels and practices against the respective peer group (to ensure equal pay for equal work, with allowable pay differences based on factors not prohibited by law), and unique circumstances of the Firm that are subject to change.

Compensation
Minimum: $60,000.00 - Maximum: $70,000.00

Benefits

Employer Paid Medical, Short-Term Disability, Accident, Life and AD&D Insurance

Dental & Vision Insurance

Unlimited PTO

Firm-Paid Holidays, Including an Extended Winter Break

Safe Harbor 401k Plan

Generous Employer HSA Contributions

Employer Paid Professional Dues, Licenses/Renewals

Continuing Education Resources

Family Planning Assistance Program and Paid Parental Leave

CWA has consistently been recognized from rating services and publications such as:

INSIDE Public Accounting - Top 100 Firms (2022, 2023, 2024)

Top Workplaces - Financial Services (2024)

Top Workplaces - Culture Excellence (2024)

Accounting Today - Top Firm by AUM (2024)

USA Today - Top Workplaces (2024, 2025)

Accounting Today - Top 100 Firms (2022, 2023)

Forbes America's Best Tax & Accounting Firms (2022, 2023)

INSIDE Public Accounting - Top 100 Fastest Growing Firms (2022)

Dallas Morning News - Top Workplace (2022, 2023)

Accounting Today - Beyond Top 100: Firms to Watch (2020)

Accounting Today - Regional Leaders Top Firms (2012, 2015, 2016, 2018, 2020)

INSIDE Public Accounting - Beyond the Top 100 (2015, 2016, 2018, 2020)

INSIDE Public Accounting - Top 200 Firms (2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020)

Cain Watters & Associates is committed to upholding the principles of the Equal Pay and Opportunity Act (EPOA). If you have any concerns regarding compliance with this policy, we encourage you to report them immediately by contacting HR at hr@cainwatters.com. Your concerns will be handled with the utmost confidentiality and care.