Channel Marketing Manager - ELITE Dental Alliance

Summary/Objective 

Reporting to the Chief Operations Officer, the Channel Marketing Manager will be the primary point of contact for our vendors and will play a crucial role in coordinating events that drive marketing tactics, brand engagement, and partnership success.  

Essential Functions 

1. Act as the main liaison between ELITE Dental Alliance and our vendors, ensuring effective communication and collaboration 

2. Develop and implement channel marketing strategies to enhance vendor relationships and drive business growth 

3. Coordinate and manage events, including trade shows, webinars, and other promotional activities, to showcase our vendor partnerships and services 

4. Analyze market trends and vendor performance to identify opportunities for improvement and growth within the channel 

5. Collaborate with cross-functional teams, including sales, product development, and operations, to align marketing strategies with business goals 

6. Monitor and report on the effectiveness of channel marketing initiatives, providing insights and recommendations for optimization 

7. Maintain an organized system for tracking vendor communications, event logistics, and marketing materials 

Responsibilities & Duties 

1. Respond to vendor inquiries and provide timely support 

2. Schedule regular check-ins with vendors to discuss initiatives 

3. Plan and organize events, trade shows, and webinars 

4. Coordinate logistics including venue selection and catering 

5. Collaborate with marketing to create promotional materials 

6. Review channel marketing strategies based on vendor performance 

7. Develop campaigns to promote vendor products or services 

8. Analyze the effectiveness of marketing initiatives and events 

9. Prepare reports on channel performance metrics for stakeholders 

10. Create and update marketing collaterals like brochures and social media posts 

11. Generate engaging content highlighting vendor partnerships 

12. Align marketing efforts with sales objectives and new product launches 

13. Conduct research on industry trends and competitor activities 

14. Monitor and manage the budget for channel marketing 

15. Attend industry events to build relationships with vendors and partners 

This job description is not designed to cover or contain a comprehensive listing of essential functions or responsibilities that are required of the employee for this job. Essential functions and responsibilities and activities may change at any time with or without notice.  

Education & Experience 

• Bachelor’s degree in Marketing, Business, or a related field 

• A minimum of 5 years of experience in channel marketing or a similar role  

• Proven track record of successfully managing vendor relationships and coordinating events 

• Strong organizational skills and an operational mindset, with the ability to manage multiple projects simultaneously 

• Excellent communication and interpersonal skills, with a knack for building strong relationships 

• Must be a strategic thinker with a hands-on operational approach to channel marketing 

• Proficient in marketing software and tools, as well as Microsoft Office Suite 

• Experience in the dental or healthcare industry is a plus 

Travel 

This position may require travel to attend events, gather content, or support in-person campaigns.  

Work Environment 

This job operates in a clerical, office setting. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.   

Physical Demands 

This is a largely sedentary role; however, some filing may be required. This would require the ability to lift files, open filing cabinets, and bend or stand as necessary.   

Position Type & Expected Hours of Work 

This is a full-time, exempt position with a hybrid work schedule, subject to management approval. Standard days and hours of work are Monday through Friday, 8:30 a.m. to 5 p.m., with some flexibility in hours allowed based on management’s discretion. 

Benefits

Competitive base salary

Employer Paid Medical, Short-Term Disability, Accident, Life and AD&D Insurance

Dental & Vision Insurance

Unlimited PTO

Firm-Paid Holidays, Including an Extended Winter Break

Safe Harbor 401k Plan

Generous Employer HSA Contributions

Employer Paid Professional Dues, Licenses/Renewals

Continuing Education Resources

Family Planning Assistance Program and Paid Parental Leave

CWA has consistently been recognized from rating services and publications such as:

INSIDE Public Accounting - Top 100 Firms (2022, 2023, 2024)

Top Workplaces - Financial Services (2024)

Top Workplaces - Culture Excellence (2024)

Accounting Today - Top Firm by AUM (2024)

USA Today - Top Workplaces (2024, 2025)

Accounting Today - Top 100 Firms (2022, 2023)

Forbes America's Best Tax & Accounting Firms (2022, 2023)

INSIDE Public Accounting - Top 100 Fastest Growing Firms (2022)

Dallas Morning News - Top Workplace (2022, 2023)

Accounting Today - Beyond Top 100: Firms to Watch (2020)

Accounting Today - Regional Leaders Top Firms (2012, 2015, 2016, 2018, 2020)

INSIDE Public Accounting - Beyond the Top 100 (2015, 2016, 2018, 2020)

INSIDE Public Accounting - Top 200 Firms (2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020)

Cain Watters & Associates is committed to upholding the principles of the Equal Pay and Opportunity Act (EPOA). If you have any concerns regarding compliance with this policy, we encourage you to report them immediately by contacting HR at hr@cainwatters.com. Your concerns will be handled with the utmost confidentiality and care.